June 10, 2004

Perry's Ice Cream Company Teams Up with Buffalo Bisons To Launch New Half Pint Flavor

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(BUFFALO, N.Y.)—Perry’s Ice Cream Company, Inc. is teaming up with the Buffalo Bisons to introduce Bisons Bases Loaded Chocolate Chip Ice Cream, in honor of the team’s junior mascot, Chip. The newest flavor, available in half pints, will be introduced at Dunn Tire Park during the Bisons home game on Friday, June 11th.

“Perry’s Ice Cream Company has had a long-standing relationship with the Buffalo Bisons,” said Robert Denning, President and CEO of Perry’s. “We felt it was time we dedicated a flavor celebrating this prominent organization in the Western New York community.”

The ice cream is available only in “All Mine” half pints in honor of Chip’s jersey number, 1/2. In addition to being served at Dunn Tire Park for all of the Bisons’ home games, Bisons Bases Loaded will be available at selected supermarkets and convenience stores throughout New York, Pennsylvania, Vermont, Massachusetts and Connecticut.

This Friday’s game will feature the Bisons Bases Loaded as the “Flavor of the Game.” After a pre-game unveiling ceremony, Perrywinkle, the Perry’s Ice Cream mascot, will throw the first pitch. Select fans in the stands will receive a free half pint of the new flavor during the game.

Bisons Bases Loaded is the newest flavor in the “All Mine” half pint line, joining such flavors as Vanilla, Peanut Butter Cup Craze, Mint Chip, Hot Fudge Sundae, Chocolate Panda Paws and Cherry Panda Paws.

Contact

Perry’s Ice Cream Co., Inc.
One Ice Cream Plaza
Akron, NY 14001
TEL 716.542.5492
FAX 716.542.2544
www.perrysicecream.com

About Perry’s Ice Cream

Perry’s Ice Cream, founded in 1918 by H. Morton Perry, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services for Perry’s, Ben & Jerry’s, Friendly’s, Häagen-Dazs and Nestlé. Since its humble beginning, when hand cranks and horse-drawn delivery wagons were used, Perry’s has developed one of the most modern, state-of-the-art production facilities in the country. With over 325 employees, Perry’s now sells and distributes to Upstate New York, Northern Pennsylvania, the Mid-Atlantic and New England.

For more information about Perry’s Ice Cream or its products, visit www.perrysicecream.com or call 800-873-7797.

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