Buffalo, N.Y. – Jan. 25, 2007 – There’s a storm front moving into freezers across the region and the forecast is calling for Perry’s Zero Visibility.  Perry’s Ice Cream, Buffalo’s regional ice cream company located in Akron, N.Y., is digging out its blustery flavor in honor of the 30th anniversary of the Blizzard of ’77.

Zero Visibility, with mixed precipitation of coconut rum ice cream and flurries of shredded coconut pieces, is sure to melt in consumers’ mouths.  The only shovel required for this whiteout is a really big spoon.

Perry’s first launched Zero Visibility in 1997 to mark the 20th anniversary of the Blizzard of ‘77.   “Most Western New Yorkers remember where they were when the blizzard hit 30 years ago,” said Brian Perry, executive vice president and vice chairman, Perry’s Ice Cream.  “We created this memorable flavor for consumers to enjoy as they reminisce about the storm.” 

Consumers can scoop up Zero Visibility – in its snowy-white carton – at retail locations across Western New York, including TOPS Markets, Wegmans, Wilson Farms, Shurfine Markets and other regional supermarkets.

For additional information about Perry’s Ice Cream, visit www.PerrysIceCream.com.

About Perry’s Ice Cream

Perry’s Ice Cream, founded in 1918 by H. Morton Perry, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services for Perry’s, Ben & Jerry’s, Friendly’s, Häagen-Dazs and Nestlé.  Since its humble beginning, when hand cranks and horse-drawn delivery wagons were used, Perry’s has developed one of the most modern, state-of-the-art production facilities in the country to produce great tasting ice cream one batch at a time.  With over 285 employees, Perry’s sells and distributes to Upstate New York, Northern Pennsylvania, the Mid-Atlantic and New England.

Contact

Perry�s Ice Cream
Juliette Reashor
716.562.0274
juliette.reashor@perrysicecream.com