Buffalo, N.Y. - Jan. 2, 2008 - Perry's Ice Cream is the corporate sponsor of the Make-A-Wish Foundation^® of Western New York's 2008 Heartfelt Wishes Challenge!  The Heartfelt Wishes Challenge encourages local high school students to give of their hearts by selling paper hearts around their school for $1.  The sales from the hearts will help make wishes come true for local wish children diagnosed with life-threatening medical conditions. Send a heart to your favorite teacher, classmate, special someone or cafeteria lady! Post them on your locker! Mail them to a friend! Goal: Raise $10,000 to grant two local wishes for a waiting wish child.

PROMOTION DATES

The challenge will begin the first week of January and conclude on February 8^th with the winning school being announced on February 14^th.  Interested high schools may contact the the Make-A-Wish^® office to participate. Every Friday, beginning January 4^th, the teacher advisor is encouraged to call the Make-A-Wish^® office to provide an update on their respective school's heart sales. 

Results will be posted every Monday on the local Make-A-Wish website at: http://www.westny.wish.org/.

WINNERS

The winning school will receive media recognition on February 14^th and will also win an ice cream social from Perry's to be set up at a mutually beneficial time.

For additional information about Perry's Ice Cream, visit http://www.perrysicecream.com/.

For additional information about The Make-A-Wish Foundation, visit http://www.wish.org/.

About Perry's Ice Cream

Perry's Ice Cream, founded in 1918 by H. Morton Perry and headquartered in Western New York, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services for Perry's, Ben & Jerry's, M&M Masterfood, Häagen-Dazs and Nestlé.  Since its humble beginning, when hand cranks and horse-drawn delivery wagons were used, Perry's has developed one of the most modern, state-of-the-art production facilities in the country to produce great tasting ice cream one batch at a time.  With over 285 employees, Perry's sells and distributes to Upstate New York, Western Pennsylvania, and New England.

About The Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Born in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 67 chapters in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 41 minutes and has granted more than 153,000 wishes in the U.S. since inception. For more information about the Make-A-Wish Foundation, visit http://www.wish.org/ and discover how you can share the power of a wish^®.