Buffalo, N.Y. – Aug. 5, 2005 – Calling all wild and creative rhino fans! Buffalo is on a birthday quest for its soon-to-be-one-year-old rhino. The Buffalo Zoo wants to ring in baby rhino’s first birthday by giving her the best gift of all – a name!

Almost one year ago, Indian rhinoceroses Tashi and Hank made history when they brought their 115-pound daughter into the world at the Buffalo Zoo. Now that their baby rhino is all grown up — weighing in at over 700 pounds — she’s ready for a new identity.

The “Baby Rhino Name Game” kicks-off this Saturday, Aug. 6, at the Animal Planet Expo in Delaware Park. It’s easy to enter. Visit the Perry’s Ice Cream tent at the Expo to complete an entry form. Consumers can also visit www.NameTheRhino.com to complete an online entry form or mail their entry on a 3x5 card to “Baby Rhino Name Game,” care of Perry’s Ice Cream.

Sometimes it helps to see the face before attaching the name. Consumers can stop by the Buffalo Zoo — open seven days a week from 10 a.m. to 5 p.m. — to get another look at the baby rhino and complete an entry form at the Zootique Gift Shop, located at the zoo’s main entrance. All entries must be received by Friday, Sept. 9, 2005.

The contest winner will scoop up a year’s supply of Perry’s Ice Cream and a family season pass to the Buffalo Zoo. The winner will also be invited to join the Buffalo Zoo and Perry’s Ice Cream families in a special birthday celebration for the baby rhino at the Buffalo Zoo Saturday, Sept. 17 at 1 p.m., during which the contest winner will be recognized and the baby rhino’s name revealed.

For additional information about the Buffalo Zoo, visit www.BuffaloZoo.org. For additional information about Perry’s Ice Cream, visit www.PerrysIceCream.com.

Contact

Heidi Henzler
Buffalo Zoo
(716) 995-6139

Perry’s Ice Cream Co., Inc.
Juliette Reashor
One Ice Cream Plaza
Akron, NY 14001
TEL 716.542.5492 x274
FAX 716.542.2544
www.perrysicecream.com

About the Buffalo Zoo

Founded in 1875, the Buffalo Zoo is the third oldest zoo in the United States, established after the Central Park Wildlife Center in New York in 1864 and the Philadelphia Zoological Garden in 1874. Each year, the Buffalo Zoo welcomes over 300,000 visitors and is the second largest tourist attraction in Western New York, second only to Niagara Falls. Located on 23.5 acres of Olmsted’s beautiful Delaware Park, the Buffalo Zoo provides interactive and educational family entertainment throughout the year. With a diverse collection of wild and exotic animals, and beautiful gardens throughout, visitors are introduced to and engulfed by nature each time they visit.

About Perry’s Ice Cream

Perry’s Ice Cream, founded in 1918 by H. Morton Perry, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services for Perry’s, Ben & Jerry’s, Friendly’s, Häagen-Dazs and Nestlé. Since its humble beginning, when hand cranks and horse-drawn delivery wagons were used, Perry’s has developed one of the most modern, state-of-the-art production facilities in the country. With over 325 employees, Perry’s now sells and distributes to Upstate New York, Northern Pennsylvania, the Mid-Atlantic and New England.

For more information about Perry’s Ice Cream or its products, visit www.perrysicecream.com or call 800-873-7797.