Perry's Ice Cream and the Buffalo Bills are

teaming up once again as they start their search for Buffalo's "Sweetest Kid of the

Week". Nominate your favorite kid in grades 4-8 now through October 20. Every

Friday, a winner will be selected as Perry's "Sweetest Kid of the Week" and will

receive a Buffalo Bills Prize Pack. One grand prize winner will be selected from the

weekly winners and be dubbed "Perry's Sweetest Kid", and receive an ice cream

party at their school with a Buffalo Bills player!

Robert Denning, president and chief executive officer, Perry's Ice Cream said,

"Perry's is dedicated to supporting our local schools. Our partnership with the Buffalo

Bills for the ‘Sweetest Kid of the Week' promotion gives us the honorable opportunity

to celebrate a special student who is making a difference in our community and in

the lives of others."

Last year, Darian Whitmore from Blasdell Elementary was nominated by his teachers

for his ability to face challenges with a smile. He faced many hardships at a young

age and still ran into school every day with the willingness to work hard and help

others. That is why Perry's Ice Cream and the Buffalo Bills chose Darian to be the

grand prize winner. Buffalo Bills player Marcus Stroud and the Perry's Ice Cream

team went to Blasdell Middle School for an ice cream party for Darian and his entire

school!

"The Bills and Perry's are proud to recognize outstanding children that go above and

beyond in the classroom and in the community," said Bruce Popko, Bills senior vice

president of business development. "We congratulate all of the local schools for

participating in the "Sweetest Kid of the Week" and we look forward to recognizing

another exceptional student this year."

-MOREIf

you know a "sweet kid", log onto www.perrysicecream.com/sweetestkidcontest to

submit your nomination and for official rules.

Consumers can scoop up Buffalo Bills Brownie Blitz and The Bills Limited Edition 50th

Season flavor, Rock Pile to the Ralph at TOPS Friendly Markets and other regional

supermarkets.

About Perry's Ice Cream

Perry's Ice Cream, founded in 1918 by H. Morton Perry and headquartered in

Western New York, is a family-owned and operated fourth generation ice cream

manufacturer with frozen distribution services for Perry's, Ben & Jerry's, Edy's,

Nestle, M&M Masterfood, Häagen-Dazs, Good Humor, Breyer's, Klondike, and

Popsicle. Since its humble beginning, when hand cranks and horse-drawn delivery

wagons were used, Perry's has maintained one of the most modern, state-of-the-art

production facilities in the country. Perry's produces great tasting ice cream one

batch at a time. With over 285 employees, Perry's sells and distributes in New York,

Western Pennsylvania, New England and Northeast Ohio. For additional information

about Perry's Ice Cream, visit www.PerrysIceCream.com.