April 2, 2004

Perry's Ice Cream Company Launches New Product For Low-Carb Living

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(Akron, N.Y.)—Perry’s Ice Cream Company, Inc. has announced the introduction of Carb Delite™, a new line of ice cream designed for the low-carb lifestyle, to appeal to the latest craze in healthy eating habits. The new line, with just three to four grams of net carbohydrates per serving, is available in Vanilla, Chocolate, Mint Chip and Butter Pecan.

“Perry’s Ice Cream Company strives to meet the needs of the consumer,” said Robert Denning, President and CEO of Perry’s. “The low-carb craze is leaving millions of Americans without their favorite indulgences. Carb Delite™ fulfills the cravings that low-carb diets often create.” Perry’s reduces the carbohydrates in Carb Delite™ by replacing the sugar with sugar alcohols which are digested at a slower rate, and therefore, don’t affect blood sugar levels. Since this reformulation does not affect the fat content in the ice cream, which is what contributes to the flavor and texture, Carb Delite™ retains the same rich and creamy quality as Perry’s Premium Ice Cream products.

A study by The Hartman Group notes that nearly 188 million Americans (67% of the U.S. population) eat a diet low in carbohydrates, but does not necessarily recognize the diet specifically as low-carb diet. Diane Austin, Marketing Team Leader at Perry’s says nearly 32 million Americans are actually on a low-carb diet, and adds that Carb Delite™ is Perry’s response to the current consumer demand for great-tasting products for those leading a low-carb lifestyle.

Carb Delite™ is the newest product launch in a long line of innovative products made by the Akron, N.Y.-based company. Those products include other healthy offerings such as: Light No Sugar Added ice cream; Sherbet; Frozen Yogurt; Perry’s Fat Free ice cream; Swedish Glace (an organic soy frozen dessert); and now, Carb Delite™.

Carb Delite™ is available in pints and 1.75 quart containers in grocery and convenience stores in New York, Pennsylvania, Ohio, New Jersey, Vermont, Massachusetts and Connecticut.

Contact

Perry’s Ice Cream Co., Inc.
One Ice Cream Plaza
Akron, NY 14001
TEL 716.542.5492
FAX 716.542.2544
www.perrysicecream.com

About Perry’s Ice Cream

Perry’s Ice Cream, founded in 1918 by H. Morton Perry, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services for Perry’s, Ben & Jerry’s, Friendly’s, Häagen-Dazs and Nestlé. Since its humble beginning, when hand cranks and horse-drawn delivery wagons were used, Perry’s has developed one of the most modern, state-of-the-art production facilities in the country. With over 325 employees, Perry’s now sells and distributes to Upstate New York, Northern Pennsylvania, the Mid-Atlantic and New England.

For more information about Perry’s Ice Cream or its products, visit www.perrysicecream.com or call 800-873-7797.

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