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Perry’s Ice Cream Gets “Back to Basics” with All Natural Flavors

August 8, 2012

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Perry’s Ice Cream

Marissa Wilson

716.542.5492 X274

Marissa.Wilson@perrysicecream.com

Akron, N.Y. – June 14, 2012 – Perry’s Ice Cream, a regional ice cream company in Akron, N.Y. is introducing an “All Natural” product line of ice cream to celebrate getting back to basics just in time for National Ice Cream Month in July.

Perry’s new “All Natural” line continues four generations of the Perry family heritage and passion for craft-made ice cream.  Perry’s ice cream is made one batch at a time and slow cooked the old-fashioned way for Perry’s signature taste and creaminess, unmatched by today’s popular “flash-cooking” method.  The “All Natural” line is free of artificial flavors, FD&C food colors, preservatives and high fructose corn syrup.

Consumers can now treat themselves to four delicious all natural flavors: Chocolate, Vanilla Bean, Maple Walnut, and Chocolate Chip.

“All Natural is a perfect extension of Perry’s heritage of quality and care for our consumers. We formulate the majority of our products with natural flavors, and our line fits the growing trend back to the old-fashioned goodness of all natural foods,” said Nichole Buryta, product manager.

The Innovation Center for U.S. Dairy (2011) concluded that “84% of Americans think that knowing a food or beverage is natural makes it a little or much healthier” and “49% look for foods and beverages with a short list of recognizable ingredients”.

Consumers can scoop up the “All Natural” line at retail locations across New York State, including TOPS Markets, Wegmans, Shurfine Markets and other regional supermarkets.

Also new this season, consumers can find PB S’mores, Root Beer Float, Caribbean Coconut, and Carrot Cake ice cream flavors, at participating ice cream stands.  Perry’s new “Sorbet” line includes Raspberry Lemon and Dragon Fruit Pomegranate, available in pints at retail locations.

About Perry’s Ice Cream

Perry’s Ice Cream, founded in 1918 by H. Morton Perry and headquartered in Western New York, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services.  Since its humble beginnings, when hand cranks and horse-drawn delivery wagons were used, Perry’s has maintained one of the most modern, state-of-the-art production facilities in the country to produce over 13 million gallons per year of great tasting ice cream, craft-made one batch at a time.  With over 285 employees, Perry’s sells and distributes to New York, Western Pennsylvania, New England and Northeastern Ohio.

For additional information about Perry’s Ice Cream, visit:  www.PerrysIceCream.com or www.facebook.com/perrysicecream.

About National Ice Cream Month

In 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day. He recognized ice cream as a fun and nutritious food that is enjoyed by a full 90% of the nation’s population. In the proclamation, President Reagan called for all people of the United States to observe these events with “appropriate ceremonies and activities.”

The International Ice Cream Association (IICA) encourages retailers and consumers to celebrate July as National Ice Cream Month. In 2012, National Ice Cream Day will be Sunday, July 15.

The U.S. ice cream industry generates more than $21 billion in annual sales and provides jobs for thousands of citizens. About 9% of all the milk produced by U.S. dairy farmers is used to produce ice cream, contributing significantly to the economic well-being of the nation’s dairy industry.  Source: www.idfa.org

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