This week marks 35th anniversary of the Blizzard of ’77. Every 5th anniversary of the blizzard we make Zero Visibility, a special flavor in honor of our hometown history. Have you tried it? If not, now would be a good time to do that, or you’ll have to wait another 5 years. Zero Visibility is coconut ice cream with a touch of rum – to “warm” your bones.

Zero Visibility Then & Now

This anniversary we asked our team members to share their memories of the Blizzard and of the week that followed. This is their story:

This is our Blizzard story. What is yours? Share with is by commenting here, or on our Facebook & Twitter, and enter to win some Perry’s via THIS LINK. (*The link will not work via mobile browser).

Stay tuned to our blog, YouTube channel, Facebook or Twitter – later this week you will also learn how the mayor of Buffalo participated in development of Zero Visibility and will be able to flip through photos from the week of the blizzard.

The post Zero Visibility | Remembering the Blizzard of ’77 appeared first on Perry's Ice Cream.

Marissa Wilson, Communications Manager

716-562-0274, Marissa.Wilson@perrysicecream.com

Buffalo, N.Y. – November 1, 2011– Where were you when the “big one” hit?  In January 1977, Western New York was a standstill during the infamous blizzard that cinched our reputation as the snow capital of the U.S.

Luckily, the only shovel required for this whiteout is a really big spoon.

Perry’s Ice Cream, Buffalo’s regional ice cream company located in Akron, N.Y., is digging out its blustery flavor to honor of the upcoming 35^th anniversary of the Blizzard of ’77.  Zero Visibility, with snowy white coconut ice cream and a flurry of shredded coconut pieces and a hint of rum flavor to warm your bones.

“The flavor was created to celebrate our hometown’s history.  If you lived in the Buffalo area during 1977, you have a story to share with family and friends over a bowl of Zero Visibility,” said Brian Perry, executive vice president and vice chair, Perry’s Ice Cream.  For more on Brian Perry’s blizzard story visit: facebook.com/perrysicecream.

Perry’s first launched Zero Visibility in 1997 to mark the 20^th anniversary of the Blizzard of ‘77.  The limited edition flavor is released every five years; scoop up this frozen favorite before it’s too late.  Zero Visibility won’t be seen in freezers again until 2017 for the blizzard’s 40^th anniversary!

Zero Visibility is available at retail locations across Buffalo, Rochester and Syracuse, including TOPS Markets, Wegmans, Wilson Farms, Shurfine Markets and other regional supermarkets.

About Perry’s Ice Cream

Perry’s Ice Cream, founded in 1918 by H. Morton Perry and headquartered in Western New York, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services.

Since its humble beginning, when hand cranks and horse-drawn delivery wagons were used, Perry’s stayed true to putting enough of the good stuff into every scoop.  Nowadays, Perry’s has maintained one of the most modern, state-of-the-art production facilities in the country to produce over 13 million gallons per year of great tasting ice cream, one batch at a time.  With over 300 employees, Perry’s sells and distributes to New York, New Jersey, Massachusetts, Western Pennsylvania, Vermont, Virginia and Northeast Ohio.

For additional information about Perry’s Ice Cream, visit perrysicecream.com, become a fan on Facebook at facebook.com/perrysicecream or follow Perry’s on Twitter at twitter.com/perrysicecream.

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The post Perry’s Ice Cream’s Zero Visibility Honors 35th Anniversary of the Blizzard of ’77 appeared first on Perry's Ice Cream.