Marissa Wilson, Communications Manager

716-562-0274, Marissa.Wilson@perrysicecream.com

Buffalo, N.Y. – November 1, 2011– Where were you when the “big one” hit?  In January 1977, Western New York was a standstill during the infamous blizzard that cinched our reputation as the snow capital of the U.S.

Luckily, the only shovel required for this whiteout is a really big spoon.

Perry’s Ice Cream, Buffalo’s regional ice cream company located in Akron, N.Y., is digging out its blustery flavor to honor of the upcoming 35^th anniversary of the Blizzard of ’77.  Zero Visibility, with snowy white coconut ice cream and a flurry of shredded coconut pieces and a hint of rum flavor to warm your bones.

“The flavor was created to celebrate our hometown’s history.  If you lived in the Buffalo area during 1977, you have a story to share with family and friends over a bowl of Zero Visibility,” said Brian Perry, executive vice president and vice chair, Perry’s Ice Cream.  For more on Brian Perry’s blizzard story visit: facebook.com/perrysicecream.

Perry’s first launched Zero Visibility in 1997 to mark the 20^th anniversary of the Blizzard of ‘77.  The limited edition flavor is released every five years; scoop up this frozen favorite before it’s too late.  Zero Visibility won’t be seen in freezers again until 2017 for the blizzard’s 40^th anniversary!

Zero Visibility is available at retail locations across Buffalo, Rochester and Syracuse, including TOPS Markets, Wegmans, Wilson Farms, Shurfine Markets and other regional supermarkets.

About Perry’s Ice Cream

Perry’s Ice Cream, founded in 1918 by H. Morton Perry and headquartered in Western New York, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services.

Since its humble beginning, when hand cranks and horse-drawn delivery wagons were used, Perry’s stayed true to putting enough of the good stuff into every scoop.  Nowadays, Perry’s has maintained one of the most modern, state-of-the-art production facilities in the country to produce over 13 million gallons per year of great tasting ice cream, one batch at a time.  With over 300 employees, Perry’s sells and distributes to New York, New Jersey, Massachusetts, Western Pennsylvania, Vermont, Virginia and Northeast Ohio.

For additional information about Perry’s Ice Cream, visit perrysicecream.com, become a fan on Facebook at facebook.com/perrysicecream or follow Perry’s on Twitter at twitter.com/perrysicecream.

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