Perry’s Ice Cream Expands into Virginia Market

May 15, 2017

Akron, N.Y. – May 15, 2017 – Perry’s Ice Cream, a fourth generation, family owned ice cream company headquartered in Western New York, today announced an expansion of its products into nine Wegmans Virginia-area store locations: Alexandria, Fairfax, Fredericksburg, Lake Manassas, Leesburg, Potomac, Charlottesville, Midlothian and Short Pump.

A variety of 20 Perry’s family size flavors will be exclusively available in-stores this month including classic favorites such as Panda Paws, All-American and Mint-Ting-A-Ling.  New items such as Candy Bar and Cold Brew Coffee & Cream will also be featured.  Seasonal flavors to follow.

“Our successful long-term relationship with Wegmans led to this significant growth opportunity,” said Robert Denning, president and CEO of Perry’s Ice Cream.  “Wegmans believes in supporting local brands and our initial entry into Virginia during 2015 and 2016 showed strong early trial of Perry’s seasonal items, leading into a now official expansion.”

“There’s been a lot of buzz from Western New York expats looking for Perry’s in Virginia.  We anticipate solid support around their favorite hometown flavors becoming available and look forward to reaching a whole new market of consumers with our distinctive slow cooked, one-batch-at-a-time ice cream,” added Denning.

The 99 year-old-company has been a Wegmans partner for over 30 years and holds strongly as the #1 ice cream brand in Upstate New York.  The brand will kick off an official marketing campaign in the Virginia market this month.

Perry’s Ice Cream, founded in 1918 by H. Morton Perry, and headquartered in Western New York, is a family-owned and operated fourth generation ice cream manufacturer with over 350 employees.  Perry’s Ice Cream uses fresh milk and cream from local farms to proudly craft and slow-cook its ice cream products for an exceptionally creamy texture and taste that consumers have fallen in love with for close to 100 years.  For additional information about Perry’s Ice Cream, visit:  www.PerrysIceCream.com or @perrysicecream.

Wegmans Food Markets, Inc. is a 92-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, recognized as an industry leader and innovator, celebrated its 100th anniversary in 2016. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 20 consecutive years, ranking #2 in 2017.

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