Now Every Day Can Be Sundae!

August 1, 2016

Perry’s Ice Cream and The Buffalo Bills Introduce Sundae at the Ralph Premium Ice Cream

Akron, N.Y. – July 25, 2016 – Perry’s Ice Cream, a fourth generation, family owned ice cream company headquartered in Buffalo, in partnership with the Buffalo Bills, has officially launched their premium ice cream Sundae at the Ralph to celebrate our region’s passionate fans.

“The development of the ‘Sundae at the Ralph’ ice cream flavor was an exciting venture for the Bills and our long-standing, Buffalo-based partner Perry’s Ice Cream,” said Bills Managing Partner and President Russ Brandon. “We believe our fans will enjoy this great-tasting ice cream flavor throughout the summer and through the 2016 Bills season.”

Sundae at the Ralph is vanilla ice cream with hot fudge swirls, peanut butter footballs, and red and blue sprinkles.  The quart package features a colorful 1990’s throwback to a Bills  fan-favorite, the iconic Zubaz pants, topped with a special “Letter to the Fans”.

“After the success of our “One Buffalo” flavor launch earlier this year with our partners at Pegula Sports & Entertainment, our teams, along with Kim Pegula, were enthusiastic to collaborate on developing a ‘fan-centric’ flavor to celebrate the history of dedication and the anticipation each new season brings,” noted Perry’s President and CEO Robert Denning.

Perry’s has a long-standing relationship with the Buffalo Bills.  The company has been the team’s “official ice cream” since 2008.  Sundae at the Ralph is the third Bills flavor to be released by Perry’s, Brownie Blitz (2008) will be re-introduced at the start of the season and Rockpile to the Ralph (2009) special release, limited edition for the Bills 50th Anniversary.

Sundae at the Ralph is available for purchase at Wegmans, Tops, Dash’s, 7-11, and Perry’s Ice Cream scoop shops around town including First Niagara Center and Ralph Wilson Stadium (suite menu offering). To find a location near you, use the Perry’s Flavor Finder via perrysicecream.com.

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