3.3 million fans around Ohio can now enjoy The NutHouse in flavor form
Columbus, O.H. (August 8, 2023) – Hang on Scoop-y! Perry’s Ice Cream has officially announced the launch of their new co-branded flavor with The Ohio State University. To celebrate the die-hard Buckeye fan base, Perry’s has created The NutHouse, a new custom flavor available at retailers across Ohio — just in time for college football season.
Fans can now gear up for game day while enjoying The NutHouse — a creamy sea salt caramel ice cream with brownie batter swirls and peanut butter cookie dough. The scarlet and gray faithful across Ohio can pick up this delicious dessert at retailers including ACME, Buehler’s, Dave’s Fresh Marketplace, Discount Drug Mart, Giant Eagle, Meijer, and other nearby grocery stores. In addition to celebrating school spirit, a portion of the proceeds from the sale of this flavor will go to support scholarships and other student activities at Ohio State.
“Working with Perry’s to create this flavor has been so much fun and has really gotten us excited for this sports season,” said Todd Knisley, vice president and general manager of LEARFIELD’s Ohio State Sports Properties, the university’s athletics multimedia rightsholder. “Our fans are loyal and passionate and what better way to celebrate Ohio State than with some ice cream? The contribution to student activities and scholarships also means so much to us, and we are all so appreciative of Perry’s for that.”
“While we were creating The NutHouse, we really wanted our end product to be representative of how dedicated, enthusiastic and passionate Buckeye fans are,” said Nichole Buryta, senior brand manager of Perry’s Ice Cream. “As they say, we all scream for ice cream, and Buckeyes scream for OH-IO. This flavor recognizes Buckeye Nation’s pride across the country.”
For the 3.3 million members of Buckeye Nation in Ohio, tailgates just got the ultimate boost. Fans can pick up The NutHouse at local retailers just in time for game day. And whether you’re watching from home, or making your way to “The Shoe”, Perry’s Ice Cream will keep you cool even during stressful games against your rivals in that state up north.
In addition to the millions of fans in Ohio, half a million Ohio State alumni are scattered across the United States.
For those tuning in from other states, game day also just got a lot sweeter. Buckeye fans outside Ohio can find this brand-new flavor online with shipping across the continental U.S. at shop.perrysicecream.com.
About Perry’s Ice Cream
Perry’s Ice Cream is a Great Lakes regional brand. Founded in 1918 by H. Morton Perry, Perry’s is a fourth generation, family owned and led business that supplies brands and products that people love and enjoy. Deploying a three-pillar strategy to diversify its business model, including: the traditional manufacturing and marketing of Perry’s branded ice cream, a Distribution system that covers more than 100,000 square miles and a global Contract Manufacturing segment that supplies to over 35 countries. With over 400 employees, Perry’s uses fresh, local, high-quality milk and cream to proudly craft and slow-cook its ice cream for an exceptionally creamy texture and taste which consumers have fallen in love with for over 100 years. Perry’s is the 26th largest ice cream brand in the country** and our products can be found in New York, New Jersey, Ohio, Pennsylvania, Massachusetts, North Carolina, Washington D.C., Maryland and Virginia. To learn more about Perry’s Ice Cream, visit PerrysIceCream.com.
Perry’s continues their tradition of using a signature slow-cooked, one-batch at a time technique, while staying relevant to today’s changing consumer requests. All Perry’s milk and cream
is rBST free***.
* Nielsen Scarborough Research, Multi-Market (Columbus, Cleveland, Cincinnati, & Toledo, OH DMA’s) 2019
**Nielsen Total US, Ice Cream Category, 52 weeks, PE 4/22/23
***According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST-treated cows.