April 30, 2013

Lactose Intolerant Perry’s Ice Cream Veteran Finally Gets To Enjoy His Ice Cream

Perry’s Ice Cream Introduces Lactose Free Vanilla Ice Cream


Perry’s Ice Cream

Marissa Wilson

716.542.5492 X274

[email protected]

Akron, N.Y. – April 30, 2013 – Imagine working for an ice cream company for the better part of your life and never being able to enjoy a cone or dish without discomfort.  John Rogers, direct store delivery leader with 40 years of service at Perry’s has struggled with lactose intolerance for the past 30 years.  “I love ice cream, the problem is, ice cream doesn’t love me, “said Rogers.

Rogers is among the estimated 30 to 50 million Americans who are lactose intolerant, according to the National Dairy Council.  Lactose intolerance is the inability to digest lactose, a sugar found in milk and milk-derived dairy products.  Lactose intolerant individuals have insufficient levels of the lactase enzyme that changes lactose into glucose and galactose in their digestive system.  Additionally, a survey of 400 Perry’s consumers revealed that 19% of respondents are either lactose intolerant or have a family member who is.  54% of these respondents are interested in Lactose-Free products.

Perry’s Premium Lactose Free Vanilla ice cream assures no compromise in taste, what sets the product apart from regular Premium Vanilla is the absence of lactose.  After the mix is created, Perry’s adds a lactase enzyme that breaks down the lactose over 48 hours.  The product boasts the flavor and creaminess you expect from Perry’s.

Rogers is extremely pleased that Perry’s has launched a product that fits his health needs, similar to Perry’s No Sugar Added line for those who are diabetic or need to reduce their sugar intake. He is typically reluctant to switch his favorite dairy products to lactose free for fear of compromised flavor and quality.  However, Rogers’ reaction to sampling the product is simple, “Whoa, I can’t believe it’s this good!”

For more on John Rogers’ story, visit:  http://youtu.be/4Ydj0EyVZD0 for his video testimonial.

Consumers can scoop up Lactose Free Vanilla at independent ice cream stands and retail locations across New York State, Western Pennsylvania, Northeastern Ohio, Vermont and Virginia.

In addition to Lactose Free Vanilla, Perry’s has introduced four new flavors exclusively for ice cream stand locations and two new retail products:

2013 New Ice Cream Stand Flavors: 

Movie Time, Oh My, Cherry Pie!, Queen of Hearts and Sponge Candy

2013 New Retail Products: 

All Natural Black Cherry and 6-pack Party Sandwiches

For more information on these flavors, visit:  perrysicecream.com/products

About Perry’s Ice Cream

Perry’s Ice Cream, founded in 1918 by H. Morton Perry and headquartered in Western New York, is a family-owned and operated fourth generation ice cream manufacturer with over 350 employees.  Perry’s Ice Cream is proudly made the old-fashioned way, crafted one batch at a time and slow cooked for an exceptionally creamy texture and taste.  For additional information about Perry’s Ice Cream, visit:  www.PerrysIceCream.com.




National Dairy Council:



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