Perry’s Ice Cream Expands into North Carolina Market

September 24, 2019

Upstate N.Y.’s #1 Ice Cream Available at New Wegmans Raleigh, N.C. Location Opening Sept. 29 

Perry’s Ice Cream Company, Inc., a Great Lakes regional brand headquartered in Western New York, is expanding into Wegmans new Raleigh, North Carolina location, opening September 29.   A variety of 20 Perry’s family size flavors will be available including classic favorites such as Panda Paws®, All American, and Mint-Ting-A-Ling. Seasonal flavors to follow including: Hot Cocoa, Peppermint Stick and White Christmas. 

This expansion follows successful launches into Wegmans Maryland (2018) and Virginia (2017) stores. The 101 year-old-company, which has worked with Wegmans for more than 30 years, holds strongly as the #1 ice cream brand in Upstate New York. 

“We are pleased to continue Perry’s brand success with Wegmans in their latest growth market,” said Robert Denning, president and CEO of Perry’s Ice Cream. “Our craft made, small batch products are sure to be well received by even more consumers. The North Carolina market is positively positioned for Western New York based products, given its strong share of ex-pats who know and love Perry’s.”

Perry’s leadership is taking a focused look at further southeast expansion opportunities while continuing to grow in the mid-west. In May, the brand publicized its investment into Ohio and a new professional sports partnership and co-branded flavor will be announced later this month. 

Raleigh is Wegmans 100th store location, opening on Sunday, Sept. 29 at the Midtown East Shopping Center, located on Wake Forest Road near Interstate 440. For more information about Wegmans in Raleigh, please visit wegmans.com/raleigh

Perry’s Ice Cream is available online for shipping across the continental U.S. at ShopPerrys.com or Amazon.  To learn more about Perry’s Ice Cream, visit PerrysIceCream.com.

About Wegmans:

Wegmans Food Markets, Inc. is a 100-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family company, recognized as an industry leader and innovator, celebrated its 100th anniversary in 2016. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 22 consecutive years, ranking #3 in 2019. 

About Perry’s Ice Cream:

Perry’s Ice Cream is a Great Lakes regional brand and Upstate New York’s #1 ice cream choice.  Founded in 1918 by H. Morton Perry, Perry’s is a fourth generation, family owned and led business deploying a three-pillar strategy to diversify its business model, including: the traditional manufacturing and marketing of Perry’s branded ice cream, a Distribution system that covers more than 100,000 square miles and a global Contract Manufacturing segment that supplies to over 35 countries.  With over 400 employees, Perry’s uses fresh, local, high quality milk and cream to proudly craft and slow-cook its ice cream for an exceptionally creamy texture and taste that consumers have fallen in love with for over 100 years.  Perry’s is the 24th largest ice cream brand in the country and our products can be found across New York, New Jersey, Ohio, Pennsylvania, Massachusetts, North Carolina, Washington D.C., Maryland and Virginia.

###

Source:  According to ncdemography.org as of 2012, 4% of North Carolina residents were born in New York State

Media Contact:

Marissa Wilson

716.562.0264 

[email protected]

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments