Perry’s Ice Cream Introduces “New Look” For Buffalo Bills Commemorative Flavor And Offers Exclusive Fan Experience

September 27, 2011

Buffalo, N.Y. – September 27, 2011 – The Buffalo Bills and Perry’s Ice Cream are predicting a fan blitz on area food retailers this season with the newly re-launched Buffalo Bills Brownie Blitz ice cream!

Perry’s Ice Cream is the “Official Ice Cream” of the Buffalo Bills and the commemorative ice cream flavor originally introduced in 2008 is getting a makeover to reflect the Bills new helmet design.  Buffalo Bills Brownie Blitz features premium French vanilla ice cream with laces of fudge and brownie pieces.

“When the new Bills look was released this summer, we quickly noticed the fans affection towards the new helmet. We decided the helmet had to be central to our package re-design. The vintage design mixed with the charging Buffalo makes for a bold look on our package that screams, ‘Go Bills!’.” said Nichole Buryta, assistant product manager, Perry’s Ice Cream.

“We are always looking for unique ways to incorporate our partners into the Bills brand,” said Bruce Popko, Bills senior vice president of business development.  “The new Bills Brownie Blitz packaging and Bills Photo Blitz promotion with Perry’s Ice Cream provides a fun opportunity to engage and interact with our fans.”

Bills Photo Blitz!

To celebrate the re-launch, fans can snap a photo with the new Brownie Blitz Bills carton, upload to the “Bills Photo Blitz” tab on the Perry’s Facebook page and enter to win weekly prizes of Bills Mini Helmets and Perry’s Coupon Packs (sweepstakes valid from September 24 through October 24, 2011).

New Buffalo Bills Brownie Blitz

The grand prize winner will receive the exclusive fan experience of an ice cream social with five friends and a Buffalo Bills player or alumni at the Bills headquarters in Orchard Park, N.Y.,  Buffalo Bills prize pack and a behind-the-scenes tour of One Bills Drive (football facilities, Healthy Zone Field House, admin offices, etc.).

Visit, for legal rules and entry.

Fans can scoop up Buffalo Bills Brownie Blitz at retail locations across Western New York, including TOPS Markets, Shurfine Markets, Wegmans, Wilson Farms and other regional supermarkets.

Perry’s Ice Cream, founded in 1918 by H. Morton Perry and headquartered in Western New York, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services.  Since its humble beginning, when hand cranks and horse-drawn delivery wagons were used, Perry’s has maintained one of the most modern, state-of-the-art production facilities in the country to produce over 13 million gallons per year of great tasting ice cream, one batch at a time.  With over 285 employees, Perry’s sells and distributes to New York, Western Pennsylvania, New England and Northeast Ohio.

For additional information about Perry’s Ice Cream, visit, become a fan on Facebook at or follow Perry’s on Twitter at

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have won two American Football League (AFL) Championships (1964 – 1965) and won an NFL record four straight AFC Championships (1990 – 1993) that included four trips to the Super Bowl. The Bills are a progressive organization and pride themselves on the regionalization of their team.  They hold their training camp in Rochester, NY and were the first NFL team ever to play a home game in Canada with the Bills Toronto Series that began in 2008.  As Western New York’s top-rated sports and entertainment choice, the Bills annually entertain three quarter of a million fans at Ralph Wilson Stadium, produce the region’s number-one rated sports television programming, have one of the NFL’s largest fan clubs with the Bills Backers, and host the most visited team website in Western New York.  Under the guidance of Hall of Fame member and original team founder, Ralph C. Wilson, Jr., the Bills will play one regular season game in Toronto in 2011. For more Bills information, visit, call (716) 648-1800, become a fan on Facebook at, or follow the Bills on Twitter at


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