Perry’s Ice Cream’s Zero Visibility Honors 35th Anniversary of the Blizzard of ’77

November 2, 2011

Media Contact:

Marissa Wilson, Communications Manager

716-562-0274, [email protected]

Buffalo, N.Y. – November 1, 2011– Where were you when the “big one” hit?  In January 1977, Western New York was a standstill during the infamous blizzard that cinched our reputation as the snow capital of the U.S.

Luckily, the only shovel required for this whiteout is a really big spoon.

Perry’s Ice Cream, Buffalo’s regional ice cream company located in Akron, N.Y., is digging out its blustery flavor to honor of the upcoming 35th anniversary of the Blizzard of ’77.  Zero Visibility, with snowy white coconut ice cream and a flurry of shredded coconut pieces and a hint of rum flavor to warm your bones.

“The flavor was created to celebrate our hometown’s history.  If you lived in the Buffalo area during 1977, you have a story to share with family and friends over a bowl of Zero Visibility,” said Brian Perry, executive vice president and vice chair, Perry’s Ice Cream.  For more on Brian Perry’s blizzard story visit:

Perry’s first launched Zero Visibility in 1997 to mark the 20th anniversary of the Blizzard of ‘77.  The limited edition flavor is released every five years; scoop up this frozen favorite before it’s too late.  Zero Visibility won’t be seen in freezers again until 2017 for the blizzard’s 40th anniversary!

Zero Visibility is available at retail locations across Buffalo, Rochester and Syracuse, including TOPS Markets, Wegmans, Wilson Farms, Shurfine Markets and other regional supermarkets.

About Perry’s Ice Cream

Perry’s Ice Cream, founded in 1918 by H. Morton Perry and headquartered in Western New York, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services.

Since its humble beginning, when hand cranks and horse-drawn delivery wagons were used, Perry’s stayed true to putting enough of the good stuff into every scoop.  Nowadays, Perry’s has maintained one of the most modern, state-of-the-art production facilities in the country to produce over 13 million gallons per year of great tasting ice cream, one batch at a time.  With over 300 employees, Perry’s sells and distributes to New York, New Jersey, Massachusetts, Western Pennsylvania, Vermont, Virginia and Northeast Ohio.

For additional information about Perry’s Ice Cream, visit, become a fan on Facebook at or follow Perry’s on Twitter at


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  • Marcia W. Romero says:

    Finally! I’m so excited that you are producing Zero Visability ice cream again. A few years ago I wrote you to ask if it would be happening and at that time you had no plans to do it. It is my favorite flavor. THANK YOU!

  • Doreen Gordon says:

    Maybe you can help me. I’ve been trying to find out who made Christmas tree ice cream that was sold in the 70’s & 80’s (maybe earlier) It had an actual green tree throughout the 1/2 gallon of vanilla ice cream. It’s driving us crazy. thanks

    • Perry's Ice Cream says:


      The flavor you are inquiring about is White Christmas and good news! We still make it, it just does not have the tree in the middle. It will have the same taste and flavor. We hope you can find it and enjoy it during the holidays! Use our WHERE TO BUY section at the top of the page to locate the flavor near you. Additionally, check with your local Wegmans. – Elena

  • Lydia Rosell says:

    Zero Visibility is my all-time favorite flavor. I didn’t realize it’s only available every 5 years; consequently, I have terrorized the young clerks in Wegmans frozen foods for naught.
    My next favorite flavor would have been Butter Almond. I was thrilled to see Perry’s make it and Wegmans stock it. I was not thrilled to discover it is butter pecan ice cream with almonds in it. That’s not butter almond. That’s cheating. I love butter pecan, but when I want butter almond I expect it to be butter almond.
    I have never seen, but would love to try, chocolate ice cream with walnuts. Can this be done?
    My least favorite ice cream, is that with detritus in it: bits of candy, hunks of cake, flakes of pie crust, or crumbled up cookie pieces. How revolting!
    Yours is, however, still the best ice cream on the market.
    Keep up the good work!

    • Perry's Ice Cream says:


      Thank you so much for such sincere, warm comments and wishes. We are delighted to hear the compliments and we will pass all suggestions to our team. 🙂 You can follow our News and Views section, sign up to our newsletter (at the top of any page on the site), or follow us on Facebook – http://www.facebook.perrysicecream or Twitter – to stay up to date with the new flavors of the season and any other news we share. – Elena

  • REENIE says:

    I hope you will keep this for ever.
    I JUST LOVE coconut ice cream. this is my dream come true. PLEASE PLEASE don’t take it away ever. thank you

    • Perry's Ice Cream says:

      Reenie, thank you so much for your kind words. We will make your suggestion count – will pass along to our team. – Elena

  • Sharon says:

    Zero Visibility is probably the best ice cream we have enjoyed in years!! I grate Dove chocolate bars and chop almonds to make the best sundae ever!!! We just enjoyed one…wish we didn’t have to wait 5 years to enjoy another.

    • Perry's Ice Cream says:

      Thank you for Zero Visibility sundae recipe and your kind words! Stay tuned to the new on our site and/or Facebook, Twitter – we’ll be announcing new flavors soon and we have a feeling you’ll like at least one of them a lot! – Elena

  • Katrina L. Keefe says:

    I Love, Love, Love this Zero Visibility ice cream please keep it

  • Christina says:

    I am so glad to discover this Zero Visibility coconut icecream at Wegman store ! I went back to buy more , and none left on the shelve , I had to go to another Wegman and found two ! This coconut icecream is the Best !!! Please change your policy to produce it more often , how about make once a year instead of 5 years so I can have it stock up for a whole year . Thank you . CL

  • Denise Wobig says:

    I know the history of this ice cream, but come on why make us wait sooooooooooooo long.. I buy all I see when its in the store’s but everyone is buying it too. Please re think this and celebrate it every winter.. Please..

    • Perry's Ice Cream says:

      Denise, we will forward your petition to our team! On the other hand this summer’s new Caribbean Coconut will delight your taste buds if you are a fan of Zero Visibility. Try it at a stand near you! Use our Where to Buy tool (liked above) to find it close. – Elena

  • Mandi says:

    I don’t like ice cream. Not really. But Zero Visibility is awesome. I didn’t realize it was out until I happened to be talking about it one day and someone said they had it. The first time I had it was in 1997. So I went to the store and bought 2 containers. Ate it and now I can’t find it. So sad. Especially since the day I went I couldn’t find it, then talked to the store attendant. He found two but that was it, and he said he put out two cases of it that morning. So I wish would you would keep it out. Please!!!!!

    • Perry's Ice Cream says:

      Mandi, so glad to hear you enjoy Zero Visibility. The flavor is once in 5 years tradition, so it is now gone for another 5 years. Sorry. However, this summer we introduced a similar in flavor Caribbean Coconut, that you can find at ice cream stands for the summer. Try it – we think you’ll like it. Use our flavor finder tool to help you find it near you: Product size to use – Ice Cream Stands Flavors. – Elena

  • Wendy Pohlman says:

    Almost TOO good to share!

  • Elizabeth C says:

    I couldn’t find Zero Visibility this year! You need to bring it back…when I was getting my chemotherapy for some reason,it was sometimes the only thing that tasted good! It is your best flavor..

    • Perry's Ice Cream says:

      Zero Visibility is a once in 5 years flavor to commemorate our history of the Blizzard of ’77, so it is coming back in 3 years. However, the good news is that we do have a year round flavor that is very similar and we think you will enjoy – Caribbean Coconut. Look for it at ice cream stands. You will find it even now, since some of the stands are open year round, but in the summer, of course, there will be way more options. Use our flavor finder to locate a stand near you!

  • Doug Wass says:

    I lived in Niagara Falls during
    that massive storm. It compelled me
    to write a song about it.
    Look up “35 Anniversary Blizzard 77” on u-tube.

    Cheers; Doug

  • Bill K. says:

    It’s December 2, 2016 and Perry’s Zero Visibility is already back!
    Thank you so much Perrys. We’re loving it, and we’re loving you for bringing it back again!