Lakewood, NY – [March 16, 2026] – Southern Tier Brewing Company is thrilled to announce its latest decadent brew, Cheat Day Imperial Ale, a bold dessert beer inspired by Perry’s Ice Cream’s Extra Indulgent flavor, Cheat Day. This marks the fourth collaboration between the two iconic New York brands, continuing a tradition of pairing craft beer innovation with irresistible ice cream flavors.
Cheat Day Imperial Ale captures the essence of Perry’s decadent ice cream, featuring rich brownie batter and cookie dough notes, luscious brown sugar sweetness, and a whisper of vanilla all harmonized in a smooth, full-bodied brew. At 8.6% ABV, this Imperial Ale is designed for those who believe dessert should be savored, not skipped.
“Cheat Day is all about that ultimate reward, and after four years of collaborating, we’ve found the perfect way to bring that concept to life,” said Brandon Hank, Southern Tier Brewing Brand Manager. “This beer is the perfect fit for our Dessert Series: we’ve been leaning into these big, bold flavors for a while now, and this collaboration is exactly what the series is all about.”
“Cheat Day is a flavor made for your most indulgent moments,” said Nichole Buryta, Senior Brand Manager at Perry’s Ice Cream. “Partnering with Southern Tier lets us take that experience beyond the scoop and into the glass. It’s a delicious way to treat yourself to something truly rich.”
Why This Collaboration Hits the Sweet Spot
- Chocolate, brown sugar, and cookie dough all continue to be in the top growing flavors across beverages.1
- Southern Tier’s partnership with Perry’s Ice Cream is one of our most anticipated releases of the year, garnering over 5 million impressions on social media to date!2
- Southern Tier’s seasonal Indulgent beers are a top 25 performer in Spring across the Northeast, Great Lakes, Mid-South, and Southeast regions: Southern Tier’s seasonal offerings travel far and wide!3
The Cheat Day Imperial Ale is immediately available on tap at Southern Tier’s five Taproom locations, the new craft brand will be arriving on shelves at retailers across New York, Pennsylvania, Ohio and other Southern Tier markets, including Consumer Beverage Center, Giant Eagle, Dash’s Market, Sheetz, Tops Markets, Total Wine, Walmart, 7 Eleven, Speedway, Wegmans Food Markets and local independent retailers in March.
To learn more about Southern Tier Brewing Company, visit stbcbeer.com
To learn more about Perry’s Ice Cream, visit PerrysIceCream.com.
About Southern Tier Brewing Company:
After several years of professional brewery experience in Chicago, founders Phineas and Sara DeMink had a vision of bringing craft beers to a region rich in brewing heritage, but devoid of production breweries. Southern Tier Brewing Company® opened in 2002 in the lakeside town of Lakewood, New York, and has become a top craft beverage company in the United States. Known for its big flavor and high quality, Southern Tier is the maker of America’s most beloved Pumpkin beer, Pumking®, the popular 2X line including 2XIPA and 2XHop’d and Overpack’d®, one of the most popular craft beer variety packs in the United States. Across the street from Southern Tier’s brewery is Southern Tier Distilling Company where it produces ready-to-drink Canned Cocktails and high-proof Spirits including Bourbon, Whiskey, Vodka and Gin. In 2014, Southern Tier joined the Artisanal Brewing Company family, which has since added Victory Brewing Company (Downingtown, PA), Sixpoint Brewery (Brooklyn, NY) and Bold Rock Hard Cider (Nellysford, VA) to its portfolio. Southern Tier taproom locations provide a one-of-kind craft beer experience and are located in Lakewood as well as in Buffalo, NY, Pittsburgh, PA Cleveland, OH and Charlotte, NC.
About Perry’s Ice Cream:
Perry’s Ice Cream is a Great Lakes regional brand and Upstate New York’s #1 brand ice cream choice. Founded in 1918 by H. Morton Perry, Perry’s Ice Cream is a fourth-generation, family-owned business based in Akron, New York. With over 400 employees and a century of experience, Perry’s has maintained an uncompromised commitment to creating high-quality, delicious ice cream using fresh, local, high-quality milk and cream, slow-cooking every batch for an exceptionally creamy texture and taste which consumers have fallen in love with. Perry’s is the 23rd largest ice cream brand in the country and Perry’s products can be found in New York, New Jersey, Ohio, Pennsylvania, Massachusetts, North Carolina, Washington D.C., Maryland and Virginia.
1: Kerry Taste Trends
2: Hootsuite
3: IRI Northeast, Great Lakes, Mid-South, Southeast Regions 4/1/24-6/30/24