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Center Ice: How Perry’s and The Buffalo Sabres Foundation are Teaming Up to Keep WNY Kids Physically Active This Holiday Season

It’s been a challenging year to keep our youth active and engaged with physical activities. As many families face a holiday season blighted by the pandemic, they need as much help as possible to enable kids to play and be physically active. 

Perry’s Ice Cream and the Buffalo Sabres Foundation directed $10,000 from the proceeds of Let’s Dough Buffalo!® to support Victory Sports Global Outreach, a Clarence-based 501(c)3 non-profit. The organization will visit youth programs and food banks in late November to give away play packs containing several items of sports and play equipment to 1,000 children, via Youth Programs and Food Banks in all 8 Counties of WNY.  

Gayle Perry Denning, VP of Strategic Branding & Sustainability presents Perry’s $10,000 donation to Victory Sports

Score one for the WNY Community! 

The flavor that gives back, long after the carton is empty.  

With every purchase of Let’s Dough Buffalo!®, (the premium flavor from Perry’s Ice Cream in partnership with the Buffalo Sabres) Perry’s donates a “Buffalo nickel” to the Sabres Foundation, to support community organizations. 

 “There is a gap in opportunities for young people to be active and participate in sports, especially given the current circumstances. Perry’s selected Victory Sports as the recipient of our Let’s Dough Buffalo™ donation because we believe in their mission and ability to make a direct connection with families to encourage active play.  We are honored to partner with Victory Sports and the Buffalo Sabres Foundation to bring more of Perry’s ‘good stuff’ to our WNY community.” – Robert Denning, President and CEO, Perry’s Ice Cream

let's dough buffalo ice cream

Let’s Dough Buffalo!® is a cookie hat trick made up of cookie dough ice cream with crushed cookie swirls and cookie dough pieces. The 1.50-quart package features a special “Letter to the Sabres Nation.” 

Perry’s has a longstanding relationship with the Buffalo Sabres, dating back over 35 years to the early 1980’s with the launch of Sabre Sundae. In 2006, Perry’s introduced Buffalo Sabres Top Shelf Sundae.  Let’s Dough Buffalo!® is the third Sabres flavor, launched in 2017. 

The “Power Play” 

The funds will be utilized for the campaign to distribute the Play Packs. Each play pack contains a jump-rope, exercise band, frisbee, pedometer, playground ball, and several other small items, to kids across Western New York. 

Perry’s volunteers helped pack play packs for distribution with Victory Sports

Project Play WNY and the Ralph C. Wilson, Jr. Foundation first created the ‘Play Packs’ this summer and helped local organizations distribute thousands of packs.  

As a result of this latest donation, Perry’s has given $150,000 to the Buffalo Sabres Foundation since 2008.  Past recipients include Camp Good Days, The Resource Council of WNY and The United Way of Buffalo and Erie County.  

Let’s Dough Buffalo!® is available for purchase at retailers, Perry’s Ice Cream scoop shops throughout Western New York and online shipping.  Shop now or find a flavor near you! 

How can you get involved?   

For more information on this campaign and other community projects, or to donate to Victory Sports, visit www.victorysports.org 

Contributor:  Marissa Wilson