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Perry’s Ice Cream Launches ‘Hey-Ey-Sundae!’ in Partnership with Buffalo Bills

Perry’s Ice Cream Launches ‘Hey-Ey-Sundae!’ in Partnership with Buffalo Bills 

New flavor introduces partnership with The Buffalo Bills Foundation 

AKRON, N.Y. – NOV. 30, 2021  Perry’s Ice Cream Company, Inc., Upstate New York’s #1 ice cream choice, has launched “Hey-Ey-Sundae!,” a new flavor which blends nougat ice cream with salty caramel swirls and brownie dough pieces. It is the latest creation in Perry’s longstanding collaboration with the Buffalo Bills. The new flavor also kicks off a charitable partnership with the Buffalo Bills Foundation, to which a donation will be made for every sale.  

The name is inspired by the Bills’ “Shout” fight song, the iconic anthem that unites generations of Bills fans. The new flavor is available in 1.5-quart cartons at retailers across Western New York, Central New York and Erie. Pa., including most Tops Markets, Wegmans, Dash’s, Shurfine and Country Fair locations. It will also be available at participating Perry’s scoop shops across these regions. 

Perry’s is the official ice cream of the Buffalo Bills, and Hey-Ey-Sundae! is the fourth co-branded flavor created by this partnership, following Brownie Blitz (2008), Rockpile to the Ralph (2009, the Bills’ 50th Anniversary flavor) and Sundae at the Ralph (2016). 

“Hey-Ey-Sundae! celebrates our hometown team and honors the tradition of fan-favorite Brownie Blitz,” said Perry’s President & CEO Robert Denning. “While brownie dough pieces are still included, we’ve given this flavor a fresh take, with a nougat base and salty caramel swirls for a salty-sweet game day (or any day) indulgence.” 

“Perry’s Ice Cream has been a valued partner of the Bills for more than 25 years,” added Buffalo Bills Senior Vice President of Business Development Dan Misko. “Perry’s is constantly working to create flavors that connect our fans in unique, delicious ways, benefiting our community in the process. We are proud to have Perry’s as the Official Ice Cream of the Buffalo Bills.” 

In addition, a portion of the proceeds from every sale will be donated to the Buffalo Bills Foundation, which is dedicated to preventing child hunger, increasing access to nutritious food for families, and supporting healthy eating in the Western New York region. Moreover, as today is also Giving Tuesday across the U.S., Perry’s made an additional $5,000 donation to the foundation today. 

“Supporting our community in partnership with Perry’s Ice Cream is the perfect way to celebrate Giving Tuesday,” said Buffalo Bills Foundation Executive Director Michelle Roberts. “Hey-Ey-Sundae! is a true representation of our ‘City of Good Neighbors,’ helping further the works of the Bills Foundation each time it’s enjoyed. We’re very excited to launch this flavor and help our community at the same time.” 

“We are extremely proud to support the Buffalo Bills Foundation,” Denning added. “As we enter the holidays and winter months, hunger prevention and child nutrition becomes even more challenging, and we’re honored to partner with the Buffalo Bills Foundation to make a difference in our home town.”  

In addition to the Bills logo, the new flavor’s packaging features a message to fans: 

  • Hey-ey-ey-ey! Loaded with salty caramel swirls and brownie dough pieces, this flavor makes us wanna Shout! In Buffalo, Sundays are for the Mafia, the most passionate and generous fans in football. To honor the city of good neighbors, Perry’s will donate a portion of the proceeds to the Bills Foundation with every purchase. Let’s Go Buffalo! 

The “Shout” song has become synonymous not only with the Buffalo Bills, but with virtually anything positive in the region. It first appeared in 1987, at the start of the franchise’s build up to its early 1990s Super Bowl Era. It can be heard at weddings, reunions, festivals, parades — even spontaneously in public places and events. The song was originally released by The Isley Brothers in 1959, before vaulting into the panthenon of party music following its inclusion in 1978’s “National Lampoon’s Animal House.” Its call-and-response chorus makes it highly interactive and a natural fit for any entertainment setting. The Bills’ version features modified lyrics sung by Scott Kemper. 

Perry’s is also the official ice cream of the Buffalo Sabres, Syracuse University Athletics, Cleveland Guardians and Columbus Blue Jackets. Its co-branded lineup includes: Let’s Dough Buffalo!® (Buffalo Sabres), ‘CUSE®44 (Syracuse University Athletics), Doughing! Doughing! Gone!™ (Cleveland Guardians) and 5th Line Crunch (Columbus Blue Jackets). To learn more about these partnerships, visit: perrysicecream.com/our-story/

Perry’s is a fourth-generation, family-owned-and-operated company with more than a century dedicated to its craft. Known for its slow-cooked, exceptionally creamy ice cream, Perry’s uses high-quality ingredients, fresh milk and cream from local farms. Now the 26th-largest ice cream brand in the U.S., Perry’s products can be found across New York, New Jersey, Ohio, Pennsylvania, Massachusetts, North Carolina, Washington D.C., Maryland and Virginia , covering a distribution network of more than 100,000 square miles. To learn more, including where to find Perry’s, visit PerrysIceCream.com

About Perry’s Ice Cream 

Perry’s Ice Cream, founded in 1918 by H. Morton Perry, is Upstate New York’s #1 ice cream choice. Perry’s is a family-owned and operated fourth-generation ice cream manufacturer. With over 400 employees, Perry’s uses fresh milk and cream from local farms to proudly craft and slow-cook its ice cream for an exceptionally creamy texture and taste that consumers have fallen in love with for over 100 years. For more information, visit PerrysIceCream.com.  

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Media Contact: 

Mike Barone 

The Martin Group 


[email protected]