The novelty category continues to grow, +10% YOY in dollars
Nielsen, Total US, 52 Wks. PE 9/3/22
Akron, N.Y. – September 26, 2022 – Over the past several years, the ice cream novelty segment has been booming. Consumer purchases reflect the trends in convenience and portion control that novelty ice cream products provide.
“The company has identified an opportunity in the market for premium stick novelties in its Perry’s branded portfolio of ice creams as well as a need for capacity in the ice cream industry for contract manufacturing of similar items.” said Gayle Perry Denning, Vice President of Strategic Branding and Sustainability.
Perry’s Ice Cream Company, Inc., a Great Lakes regional brand and Upstate New York’s #1 ice cream, is expanding its production capabilities to meet this growth. Perry’s is investing $18 million in a 20,000 square foot expansion and the purchase of a state-of-the-art extruded stick bar line from Tetra Pak of Denmark.
This new line will be capable of manufacturing stick novelty varieties including ice cream, yogurt, sorbet, non-dairy and more. “Consumers drawn to this segment indicate a desire for indulgence and convenience and portion control,” Perry Denning says.
Specific new Perry’s Ice Cream products for this new line are currently in development. “We are very excited to bring the indulgent experience of Perry’s ice cream to consumers in this new, convenient format.” added Nichole Buryta, Senior Brand Manager. Of course, Perry’s will continue their tradition of using a signature slow-cooked, one-batch at a time technique in these new products. All Perry’s milk and cream is rBST free*.
Perry’s also has a robust contract manufacturing division and will have capacity on this line to manufacture stick novelties for other brands in the frozen novelty space or ones looking to enter the space. “Perry’s knowledge and expertise in ice cream manufacturing combined with this machine’s new product capabilities expands the portfolio of products we can offer to other brands.” adds Lisa Davin, Director of Contract Brands.
Interested in learning more about Perry’s and the new product capabilities? Please contact Perry’s sales team via https://www.perrysicecream.com/ice-cream-contract-manufacturer/
To learn more about Perry’s Ice Cream, visit PerrysIceCream.com.
About Perry’s Ice Cream:
Perry’s Ice Cream is a Great Lakes regional brand and Upstate New York’s #1 ice cream choice. Founded in 1918 by H. Morton Perry, Perry’s is a fourth generation, family owned and led business that supplies brands that people around the world love and enjoy. Deploying a three-pillar strategy to diversify its business model, including: the traditional manufacturing and marketing of Perry’s branded ice cream, a Distribution system that covers more than 100,000 square miles and a global Contract Manufacturing segment that supplies to over 35 countries. With over 400 employees, Perry’s uses fresh, local, high-quality milk and cream to proudly craft and slow-cook its ice cream for an exceptionally creamy texture and taste which consumers have fallen in love with for over 100 years. Perry’s is the 27th largest ice cream brand in the country and our products can be found across New York, New Jersey, Ohio, Pennsylvania, Massachusetts, North Carolina, Washington D.C., Maryland and Virginia.
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*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST-treated cows.