Inside Scoop

Locally Owned Perry’s Ice Cream Celebrates Two Unique “Buffalo” Flavors

January 26th, 2017

Perry’s Ice Cream
Marissa Wilson
[email protected]

Top Selling One Buffalo created in partnership with Pegula Sports & Entertainment Turns 1 and Zero Visibility is back to commemorate the 40th Anniversary of the Blizzard of ’77

Akron, N.Y. – January 24, 2017 – Snowstorms and sponge candy, as a Buffalo-based company for nearly 100 years, family-owned Perry’s Ice Cream finds success in flavors inspired by the city and embraced by our culture as uniquely “Buffalo”.

Two of those flavors are celebrating special anniversaries this week. A year ago, One Buffalo was the first food product introduced as part of Pegula Sports & Entertainment’s One Buffalo campaign. One Buffalo™ represents teamwork, a unified passion and pride of being part of the Buffalo community.

In 2016, the Perry’s team proudly collaborated with Kim Pegula to create a limited edition distinctive ice cream flavor that showcases local culture by incorporating sponge candy, the confection Buffalonians love. The flavor has since quickly become the top selling flavor in the Perry’s quart line.   Due to its huge success with consumers, Perry’s confirms the flavor will become a regular flavor in its line.

The second flavor, inspired by the icy wind and blustery cold that left Buffalo and its surrounding areas at a standstill from January 28 – February 1, 1977, Zero Visibility, is back in stores to commemorate the blizzard’s 40th anniversary.

Zero Visibility is released every five years and won’t be seen in freezers again until the blizzard’s 45th anniversary. Perry’s first launched Zero Visibility in 1997 to mark the 20th anniversary of the Blizzard of ‘77.

Both flavors feature Buffalo’s cityscape on the packaging.

“Our community’s response to ‘One Buffalo’, solidifies our region’s passion for the resurgence of our area, while ‘Zero Visibility’ honors our heritage,” noted Gayle Perry Denning, Vice President of Corporate Sustainability and Strategic Branding. “Offering flavors that stay true to who we are as a company and as Buffalonians will always be relevant, just don’t hold out for a chicken wing flavored ice cream, at least not yet, joked Denning. We get asked that question all the time.”

One Buffalo is a rich and creamy vanilla ice cream loaded with swirls of sea salt caramel, sponge candy pieces and fudge-coated pretzels. The flavor is available at retail locations in Perry’s quart line. One Buffalo is also available at the Key Bank Center, 716 Food and Sport, Blue Cross Arena in Rochester and local independent ice cream stands.

Zero Visibility is a snowy white coconut ice cream with a flurry of shredded coconut pieces and a hint of rum to warm your bones on a winter’s night. The flavor is available at retail locations in Perry’s family size (1.5 quart) line.

To find a location near you, use the Perry’s Flavor Finder.

One Buffalo and Zero Visibility will be sampled at Buffalo-area Wegmans locations on January 28 from 11 a.m. to 3 p.m. to celebrate both the blizzard’s anniversary and Wegmans 40 years in Buffalo.  Fun fact: The first Buffalo Wegmans store opening on Dick road was actually delayed due to the blizzard, which makes this flavor the perfect choice for this weekend.

In addition, Perry’s as the Official ice cream of the Buffalo Bills and Sabres features three other Buffalo-centric flavors in its line: Buffalo Sabres Top Shelf Sundae, Sundae at the Ralph™ and Bills Brownie Blitz.

About Perry’s Ice Cream­­­

Perry’s Ice Cream, founded in 1918 by H. Morton Perry, and headquartered in Western New York, is a family-owned and operated fourth generation ice cream manufacturer with over 350 employees. Perry’s Ice Cream uses fresh milk and cream from local farms to proudly craft and slow-cook its ice cream products for an exceptionally creamy texture and taste that consumers have fallen in love with for close to 100 years. For additional information about Perry’s Ice Cream, visit: or @perrysicecream.



May 11th, 2016

Speculoos Cookie Ice Cream Both Delights and Baffles

IMG_9052With the recent launch of our new ice cream stand flavor Speculoos Cookie leaving some asking “Specul-What?” we decided a low down on this trendy indulgence was in order!

Speculoos, pronounced (speck-you-lows) is a decadent “cookie butter”. Traditionally, Speculoos (the Belgium name for spice cookies) was known as a European holiday dessert made from ground spice cookies and blended with an oil and sugar until smooth for spreading.

Recently, cookie butter has gained a huge following in the U.S., made popular by brands such as Trader Joe’s and Biscoff.

IMG_9048Now you too can confidently go forward and order up a cone of Perry’s Speculoos Cookie at your favorite scoop shop this summer.

Our Speculoos Cookie is caramelized cookie ice cream with hints of cinnamon and molasses and swirls of crunch spiced cookies. Visit our Where to Buy locator to find a scoop shop nearest you.

Pint Taste Testing Party

April 8th, 2016

Pint SweepstakesExcited to try our new pint flavors? Here’s your opportunity! One lucky winner will win a taste testing party for their family and friends!

Each day from April 11th-15th, we will post a clue about a different quart flavor on our social media sites. Guess the flavor correctly to be entered to win the taste testing party. One winner will be chosen randomly from all entries and announced on April 18th. Good luck!

For official rules, click here.

New Flavors Added to our Lineup!

April 8th, 2016

Our new line-up of pints is now available in retail stores! This product line is composed of both new flavors and familiar favorites, all sporting the classic black Perry’s packaging. Our pints offer the same great-tasting ice cream you know and love from Perry’s, but now come in black cartons for a look and feel you recognize!

We’ve launched three new, delicious flavors in the pint size:

Chocolate StoutChocolate Stout,
chocolate stout ice cream poured with roasted, chocolate stout swirls and fudge flakes.


Lemon ChilloLemon Chillo, lemon ice cream and crunchy lemon cookie swirls.


Deep Sea TreasureDeep Sea Treasure, caramel ice cream with salty caramel swirls and troves of caramel sea salt truffles.


In addition, we have two new retail flavors available!

Pineapple ParadisePineapple Paradise, pineapple coconut ice cream with caramel coconut swirls and pineapple pieces.


Key Lime PieKey Lime Pie, key lime ice cream with graham cracker swirls.

Track these down with our Flavor Finder.